Edible insects are becoming an emerging topic within food, both for their potential environmental sustainability and nutritional value. Currently, most of the discussion on the topic revolves around the speculation of insect cultivation, but this episode goes in a more entrepreneurial direction.... What's it like to try to sell insect-based foods? And how can you convince consumers that they should eat more bugs?

Lars Baugh, the co-founder of Denver based Lithic Nutrition, works to normalize the consumption of insect based nutritional foods amongst athletes, with his company that currently sells cricket protein powders and bars.